Regularly reviewing your content strategy can prevent this from happening again. To fix it, I conducted a thorough content audit, mapped out each page’s primary keyword, and ensured no two pages targeted the same one. I also refined the content to better match user intent, focusing on long-tail keywords and more specific phrases. For instance, instead of just targeting «SEO tools,» I shifted one page to focus on «best SEO tools for small businesses.» Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate. One time, I dealt with a manual penalty caused by low-quality backlinks.

Review Content Quality

Once your ownership is verified, it is a good idea to check the Site Audit settings before running your first crawl. If you have a bigger site, it is always best to increase the crawl speed before you start. It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant SEO Anomaly or declining. After years of working with clients, especially as the head of tech SEO for a U.K.

• Performing an SEO audit regularly helps maintain your website’s health and search visibility.
• But if you already created a project without enabling expert options, no worries.
• The most comprehensive website for teaching the fundamentals of search engine optimization.
• However, for someone looking to learn where to get started in order to successfully complete a technical SEO audit, this is a great place to begin.
• Site speed has become quite a hot topic among the SEO community in recent times, especially after Google announced that mobile speed is indeed a ranking factor.

Bulk DA Checker

However, settings like the maximum number of pages crawled under “Limits” is something you may want to alter for bigger projects. However, this is not the primary purpose of your title and meta description. Broken links occur when a third-party resource to which you link ceases to exist. You may also want to prioritize the reviewing of pages that show signs of being low-quality.

Also, it’s normal that not all pages of your site are indexed by Google. Review all errors and follow Google’s instructions to ensure your website has no serious problems. If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized.

Internal linking

It’s all about aligning your website and content with what the search engine considers valuable for search results. If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. For example, backlinks — or links to your site from other sites — are a key component of off-page SEO. When a site with a good reputation online includes a link to your site on one of their pages, they pass on some of the value of their site to yours.