This includes things like testing user journeys to make sure the path to conversion is direct without any unnecessary steps. As Aleyda Solis showed in one of her posts, you can use ChatGPT in several SEO activities to make your routine easier. But some people are going further and using AI to produce entire texts to feed their content production. By the way, if you’re an attentive reader, you’ve probably noticed that all the screenshots we used above are from Google Analytics 4 (GA4). One quick tip is that you should immediately register your WordPress site with Google Business Profile and Bing Places.

Adding External Links in WordPress

However, you need to take some additional care while designing a website for mobile devices. However, if Google thinks your links are manipulative and using a spamming method, they want them cleaned up, too. Get insight into any website’s authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority. Moz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns. We’ve been crawling the web for over 10 years, collecting and processing petabytes of data every day.

I recommend using a tool to help you SEO Anomaly find potential keywords, such as Ahrefs or Semrush. Her blog post, “How to Find a Literary Agent,” ranks #1 for the highly competitive head term “literary agent,” above top publishers such as Reedsy and even Wikipedia. All of these conspire to give us fewer chances for ranking for this keyword because the SERP features push us down, and we’re already competing against publishers like G2.

• It’s really important to get this right before you start doing any marketing.
• Definitely a ceiling that is not even close to being reached yet for them.
• A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.
• Also, it’s wise to include your main keyword in your meta description.

What is white label SEO?

Zapier is an automation tool that allows you to connect multiple apps together to create automated workflows. If we dissect a bit further, we can see that they rank for a lot of pain points keywords. At the time of writing this, according to Ahrefs (a popular SEO researching tool), Calm’s website gets 1.3M monthly visitors from SEO alone.

Helpful Content Update (

Corry spent years in education when she felt a tug in her heart to leave the classroom and dive head first into entrepreneurship by opening a photography business on the island of Oahu, Hawaii. They know a thing or two about shifting seasons as female business owners in their 40s. They have built businesses that reflect strong leadership and even stronger relationships and know how to help make that possible for other entrepreneurs too. From day one, they built their businesses around their personal lives, not the other way around. Businesses that could navigate and sustain the changing seasons of life. So much so that while most were closing their doors, 2021 was the most successful year of business for both of their individual businesses.

You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device. Yes, we recommend you move through the courses as listed to complete the Specialization. UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology.

This ranking system was one of the original ways Google determined its search engine results and remains an important part of SEO marketing strategy. Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google. Link building is the process of acquiring backlinks from other websites to your site.

Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. After a strategy session with Cadence, the issue was quickly spotted and resolved, leading to a rapid recovery in traffic.